Promoting one voice over the other: Facebook ads administration during the Street Life in Ivory Park Photovoice project
Malan Jacobs, former Sustainable Livelihoods Foundation (SLF) team member from March 2013 until July 2015, shares his essay: ‘Promoting one voice over the other: Facebook ads administration during the Street Life in Ivory Park Photovoice project’.
The essay was submitted in May 2019 as part of his MA studies in Communication for Development at Malmö University in Sweden. The essay had to ‘demonstrate an analytical approach to the interpretation of media/texts and communication processes within the field of communication for development and social change.’
Within the theme of ‘Voice and Listening’, Malan reflected on his own participation in SLF’s Photovoice: Street Life in Ivory Park project in 2013, as administrator of the project’s Facebook ads campaign. Although Malan demonstrates that ‘one voice was promoted over the other’ through Facebook ads, the project also included the dissemination of postcards where ‘negative’ messages of development e.g. photos about service delivery problems, were promoted.
Check out the essay here: